Summary

The community of CBT specialists share what they know about … how Cognitive Behavior Therapy (CBT) works … for which conditions … and for whom.  CBT is the most science-based psychotherapy.

OnAir Post: CBT Telehealth Hub

The Aim: To LEAD

Patients often say they wished they would’ve come to CBT sooner, having lost time, money, relationships, opportunities, as well as better physical & emotional health … not knowing about it.  As well, many CBT specialists lament that if only we had an expert marketer to promote CBT, we’d help so many more people.

The CBT Hub is an open access, crowdsourced, curated, non-profit knowledge-sharing Hub.  Together … our community of concerned specialists share our science-based knowledge … to LEAD

Leverage the CBT Hub & other social media to
Effectively promote ‘what works & where to find it’ to
Accelerate consumer demand for best practices &
Disseminate the best knowledge about CBT.

The Strategy

We believe the power of the community of educators & students, clinicians & researchers  – together in one place – can have a measurable impact using social media systematically.

  1. Hub members will share what they know in a post (see example)
  2. The Hub will spread that knowledge to topic-relevant audiences (example)
  3. Hub members will spread it even further. (example)
  4. Hub curators will study the impact to improve our messages and strategies.

Be Social

For those who want to share ‘what works & where to find it’ for consumers, the Hub offers quick, easy, and career-advancing ways to have an impact … without taking too much time.

  • Have an online presence:  Create a profile to be found in the Directory  &  CBT Map
  • Increase your professional digital footprint:  Try a post, be a regular Hub blogger, or just comment on others posts
  • Expand your visibility/reach:  Tweet and retweet links to posts
  • Build your Tenure/Promotion portfolio:  See more about social media scholarship
  • Stand out:  Try a live Youtube video that can be embedded in a post (see how Mayo’s example below)
  • Learn deeply about CBT:  Help curate the Hub (select posts for publishing and where they appear on the site). See the video of Noah, a neuroscience student, explaining the value of learning about his field by curating the Neuroscience Hub … and soon … the Addictions Hub.

Weren’t taught to share?

Anyone can complete Mayo’s online Social for Healthcare Certificate, a self-paced course (4 hours; 3.5 AMA credits). In this archived live Hangout/Youtube webinar, four clinicians give 15 ways that sharing helps them to keep current as well as to advance their practices and careers.

Highlights:  March 26, 2015 webinar of the Mayo Clinic Social Media Health Network.

A Curator’s Message

Welcome to our non-profit knowledge-sharing social enterprise. As a clinical health psychologist, for 25 years I’ve worked with the Medstar Georgetown Sleep Center team and taught in their Sleep Medicine Fellowship. I’ve worked in clinical research with the Chronic Pain & Fatigue Research Center (when it was at Georgetown); I directed Clinical Skills courses at USUHS for 6 years; and I’ve completed the Mayo Social Media Residency. As a member of the Societies for Participatory Medicine,  Health Psychology, and Behavioral Sleep Medicine, and the Association for Behavioral and Cognitive Therapies, I’m convinced that we can LEAD – together.

Sharing CBT

Beginning in 2016, faculty and students at George Mason University Department of Communication helped launch our on-going health communication campaign – Share CBT-I.  Using service-learning, Gary Kreps offered his students in Health Comm courses the opportunity to conduct formative research and do a writing assignment for the Hub. Serge Samoilenko offered his students in Pubic Relations courses the opportunity to design and implement a PR strategy for the Insomnia Hub and the CBT Hub.

Educators:  You can use the CBT Hub (and/or Insomnia Hub) as a hands-on training platform for learners to promote ‘what works & where to find it’ – as a service to the public.

Contact me,
Meredith Cary, PsyD